APR recognizes the need for thermoform packaging decision-makers to understand how packaging design decisions can affect thermoform container recyclability and to design packages to be compatible with the broadest range of recycling operations and technologies. The guiding principle of any packaging design must be fitness of purpose. Beyond this, designing to enhance recyclability should be in the forefront of design considerations.

To maximize a bottle's recycling potential, it is vital to consider the compatibility of the thermoform's construction with current plastic recycling technology. Incorporating Design for Recyclability criteria will increase the potential for well-designed packaging to be reused and remanufactured into new products which have value to the consumer and enhance the economic viability of plastic packaging recycling.

The Design for Recyclability Guidelines have been in existence for over 15 years and are based on actual industry experience. These guidelines specifically seek to avoid stifling innovation and to avoid any restraint of trade.

APR seeks to aid packaging designers with specific information to allow for informed decisions.

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